KATY WELSH FOR HEALS //
I worked with Heals to produce three new prints for their SS18 collection, which responded to the Heals Building on Tottenham Court Road in central London.
Pillar, inspired by the resplendent Brewer Staircase which sits in the heart of their flagship store.
Plinth, which takes shapes from the cylindrical plinths within the store.
Pane, which is inspired by a huge art deco window on the side of the building.
In 2019 I was commissioned to create an 8m wall installation as part of a collaboration between Heals and Haru Tape.
I found inspiration on a trip to Frankfurt when I saw an amazing installation of giant velvet archways, I also looked at the Hermès installation by Charlotte Macaux Perelman from Milan design festival 2018 and the work of Charlotte Taylor as reference points, I wanted to play with perspective in the work and I saw this as a great opportunity to expand my use of architectural motifs, which seemed like a great fit since I was working with an interiors brand.